Privacy policy

Thank you for visiting our website and for your interest in our company. Compliance with the statutory provisions on data protection is a matter of course for us. It is also important to us that you always know when we store which data and how we use it.

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.

Data collection on our website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator's contact details in the legal notice of this website.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form or when registering for a webinar.

Other data is collected automatically by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior.

What rights do you have with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice if you have any further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.

You also have the right to request the restriction of the processing of your personal data under certain circumstances. For details, please refer to the privacy policy under "Right to restriction of processing".

Analysis tools and tools from third-party providers

When you visit our website, your surfing behavior may be statistically evaluated. The analysis of your surfing behavior is anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following privacy policy.

You can object to this analysis. We will inform you about the objection options in this privacy policy.

2. General notes and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.

Note on the responsible body

The controller responsible for data processing on this website is:

LCM Digital GmbH

Obere Waldplätze 22

70569 Stuttgart

Stuttgart, Germany

Email: info@lcmd.io

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).

Contact details of the data protection officer:

Lejla Llugaxhiu

datenschutzbeauftragter@dreso.com

When contacting the data protection officer, please state the company to which your request relates. Please refrain from enclosing sensitive information such as a copy of your ID with your request.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. All you need to do is send us an informal e-mail. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

If data processing is carried out on the basis of Art. 6 para. 1 lit. e or f GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your personal data concerned unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing serves the establishment, exercise or defense of legal claims (objection pursuant to Art. 21 (1) GDPR).

If your personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct marketing. If you object, your personal data will subsequently no longer be used for the purpose of direct marketing (objection pursuant to Art. 21 (2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged violation. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place if it is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, blocking, deletion and correction

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipients and the purpose of the data processing and, if necessary, a right to correction, blocking or deletion of this data at any time. You can contact us at any time at the address given in the legal notice if you have further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time at the address given in the legal notice. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the review, you have the right to request that the processing of your personal data be restricted.

If the processing of your personal data was/is carried out unlawfully, you can request the restriction of data processing instead of erasure.

If we no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of its erasure.

If you have lodged an objection in accordance with Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data - apart from its storage - may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

3. Data collection on our website

3.1 Use of our website for information purposes only

If you do not register on our website (e.g. in the form of a newsletter) or transmit data to us in any other way (e.g. by using a contact form), only the personal data transmitted by your browser to our server will be collected. This is data that is technically necessary for us to make the website available to you for viewing while ensuring a secure and stable display. This is the following information, which is derived from a log file line: Internet Protocol address (IP address) Time and date of the respective access Time zone difference to Greenwich Mean Time (GMT) The specific page accessed Status of the access / Hypertext Transfer Protocol (http) Amount of data transferred in each case Website from which our website is accessed (referrer URL) Internet browser used (incl. language and version) Operating system used. The legal basis for the collection of the listed data results from Art. 6 para. 1 sentence 1 lit. f GDPR. We have a legitimate interest in ensuring an error-free connection setup and convenient use of our website as well as analyzing system stability and security and using the data for other administrative purposes.

3.2 Contacting us by e-mail

If you contact us via the e-mail address provided in section 2 or other e-mail addresses of our company that are published on our website, we will store your e-mail address and other contact details provided in your e-mail (e.g. your name or telephone number) in order to process your request. This data will be deleted immediately as soon as further storage is no longer necessary. If statutory retention periods apply to the data, the processing of the data will be restricted accordingly instead of being deleted. Depending on the reason for sending the email, the legal basis for processing the data results from Art. 6 para. 1 sentence 1 lit. b GDPR or from Art. 6 para. 1 sentence 1 lit. f GDPR, i.e. either for processing the contract concluded with you and for fulfilling our (pre)contractual obligations or is based on our legitimate interest in contacting people interested in our services.

3.3 Contact form

If you contact us using the contact form on our website, we will store and process your email address and name as well as any other contact details you voluntarily provide (e.g. telephone number) in order to process your request. Depending on the reason for contacting us, the legal basis for processing the data results from Art. 6 para. 1 sentence 1 lit. b GDPR or from Art. 6 para. 1 sentence 1 lit. f GDPR, i.e. either for processing the contract concluded with you and for fulfilling our (pre)contractual obligations or is based on our legitimate interest in contacting those interested in our services.

4. Analysis tools

4.1 Matomo

We use the web analytics tool "Matomo" (https://matomo.org/). Matomo is an open-source tool managed by InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand, https://www.innocraft.com/ (hereinafter referred to as "InnoCraft"). InnoCraft Ltd was founded by the developers of Matomo. The privacy policy of Matomo can be accessed here: https://matomo.org/privacy-policy/. This tool does not use cookies, but rather stores what is known as a digital fingerprint. This fingerprint is generated through various technical data, such as the browser used, creating a hash value—a combination of characters from which the original data cannot be derived—to enable identification of you as a user. This digital fingerprint is changed every 24 hours. We use Matomo based on our legitimate interest according to Art. 6 Para. 1 S. 1 lit. f GDPR, to optimize and economically operate our website. We use Matomo in the cloud version provided by InnoCraft (https://www.innocraft.cloud/de/). The privacy policy of InnoCraft can be viewed here: https://www.innocraft.com/privacy. InnoCraft's servers are located in Germany (Frankfurt). The data ownership remains solely with us. The data is not shared with third parties.

To uphold the highest standards of data privacy and security, we have finalized a Data Processing Agreement (DPA) with Matomo, aligning with GDPR requirements.

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5 External tools & applications

5.1 Pipedrive CRM

5.1.1 Purpose of data processing

We use Pipedrive, a customer relationship management (CRM) service provided by Pipedrive OÜ, based in Tallinn, Estonia, to manage our interactions with current and potential customers. This service helps us to streamline our communication, manage leads and provide better customer service. The information processed in Pipedrive includes, but is not limited to, contact details (e.g. names, email addresses and phone numbers), communication history and engagement data.

5.1.2 Type of data

The data processed via Pipedrive may include the following

Personal identification data (e.g. names, email addresses)

Contact history and communication records

Notes and comments related to customer interactions

Any other personal data provided by customers in the course of our business interactions.

5.1.3 Legal basis for the processing

The processing of personal data in Pipedrive is based on our legitimate interests in maintaining effective customer relationships and improving our services. Where necessary, consent will be obtained before processing personal data for specific purposes that are not covered by our legitimate interests.

5.1.4 Engagement agreement

We have entered into a Data Processing Agreement (DPA) with Pipedrive to ensure the secure and compliant processing of personal data in accordance with the General Data Protection Regulation (GDPR).

5.1.5 Data sharing and transfer

Pipedrive OÜ is headquartered in the European Union and data is stored on servers in the EU. Pipedrive complies with the General Data Protection Regulation (GDPR) when processing personal data. We have entered into a Data Processing Agreement (DPA) with Pipedrive to ensure that data is processed in accordance with our data protection standards and GDPR requirements.

5.1.6 Data security and confidentiality

We take the confidentiality and security of your personal data seriously. Pipedrive implements robust security measures to protect data from unauthorized access, alteration, disclosure, or destruction. Access to personal data in Pipedrive is restricted to authorized personnel who have a legitimate business reason for accessing the information.

5.1.7 Your rights

Under data protection laws, you have rights in relation to your personal data, including the right to access, rectify, erase or restrict the processing of your data. If you wish to exercise any of these rights or have any questions about the processing of your data in Pipedrive, please contact us at info@lcmd.io.

For more information about Pipedrive's privacy practices, please see their privacy policy at https://www.pipedrive.com/en/privacy.

5.2 Make.com for data integration with Pipedrive

5.2.1 Purpose of the data processing

We use Make.com, a versatile cloud-based automation platform, to facilitate the seamless transfer of form data to our customer relationship management (CRM) system, Pipedrive. This process is designed to automate the submission of form data, including names, email addresses and phone numbers, provided by our users via various forms on our website. Automating this data transmission allows us to efficiently manage customer inquiries, support requests, and interactions in Pipedrive, which improves our response time and the overall quality of our customer service.

5.2.2 Nature of the data

The personal data processed via Make.com includes:

Names

email addresses

telephone numbers

This information is collected directly from our users via forms on our website and is used for the sole purpose of populating our CRM system to ensure effective communication and service delivery to our users.

5.2.3 Legal basis for the processing

The processing of personal data by Make.com for transfer to Pipedrive is based on our legitimate interest in automating our internal processes to improve our service offering and operational efficiency. We are committed to handling this data responsibly and in full compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

5.2.4 Data processing agreement

A Data Processing Agreement (DPA) has been concluded with Make.com, which guarantees the protection of personal data through compliant processing practices.

5.2.5 Data sharing and transfer

Make.com facilitates the transfer of form data directly to Pipedrive without this data being stored or processed by Make.com in addition to the data required for the transfer. We have ensured through a Data Processing Agreement (DPA) with both Make.com and Pipedrive that all data transfers are carried out securely and in accordance with GDPR requirements to protect the privacy and integrity of your personal data.

5.2.6 Data security

We attach great importance to the security of your personal data and have taken appropriate technical and organizational measures to protect it from unauthorized or unlawful processing, accidental loss, destruction or damage. This includes encryption during transmission and strict access controls to ensure that only authorized personnel can access your data for the above purposes.

5.2.7 Your rights

You have rights in relation to the personal data we hold about you, including the right to access, rectify, erase or restrict the processing of that data. Should you wish to exercise any of these rights or have any questions about the processing of your data by Make.com and Pipedrive, please contact us at info@lcmd.io.

5.2.8 Contact information

If you have any concerns or questions about our use of Make.com for data integration with Pipedrive, or wish to exercise your data protection rights, please contact us directly at info@lcmd.io.

5.3 YouTube

YouTube with extended data protection. Our website uses plugins from the YouTube website. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

We use YouTube in extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the transfer of data to YouTube partners is not necessarily excluded by the extended data protection mode. For example, YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video.

As soon as you start a YouTube video on our website, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, YouTube can store various cookies on your end device after starting a video. With the help of these cookies, YouTube can obtain information about visitors to our website. This information is used, among other things, to record video statistics, improve user-friendliness and prevent fraud attempts. The cookies remain on your device until you delete them.

If necessary, further data processing operations may be triggered after the start of a YouTube video, over which we have no influence.

The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Further information about data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.

6. Hosting with Webflow

Our website is hosted by Webflow, Inc. based at 398 11th Street, 2nd Floor, San Francisco, CA 94103 (hereinafter referred to as "Webflow"). Webflow also provides the content management system for our website. We have concluded a data processing agreement with Webflow, which contains the standard contractual clauses for the transfer of personal data to processors in third countries in accordance with Directive 95/46/EC of the European Parliament and of the Council (available here in German). Webflow's global privacy policy can be viewed here: https://webflow.com/legal/privacy

The privacy policies for the EU and Switzerland can be found here: https://webflow.com/legal/eu-privacy-policy

6.1 Hosting

Webflow hosts our website via the Content Delivery Networks (CDNs) of the American companies Fastly Inc. and Amazon Web Services, Inc. A Content Delivery Network is a network of geographically distributed, possibly interconnected servers. The server closest to the respective user of the website is always used. The CDN used here includes servers in North America and parts of Europe. Further information can be found on the following Webflow page: https://webflow.com/blog/what-to-look-for-in-a-web-hosting-service

6.1.1 Fastly

Webflow hosts our website via the content delivery network of the American company Fastly Inc, 475 Brannan St. #300, San Francisco, CA 94107. The company's privacy policy can be viewed here: https://www.fastly.com/privacy/

6.1.2 Amazon CloudFront

Webflow hosts our website via the content delivery network of the American company Amazon Web Services, Inc. 410 Terry Avenue North, Seattle WA 98109. The CDN is called Amazon CloudFront. The company's legal information can be viewed here: https://aws.amazon.com/de/impressum/?nc1=f_cc

The company's privacy policy can be viewed here: https://d1.awsstatic.com/legal/privacypolicy/AWS_Privacy_Notice_German_2020-08-15.pdf

6.2. Cloudflare

To ensure cross-browser compatibility, so that the modern functionality of Webflow pages is also available in older browsers that do not support it natively, Webflow integrates JavaScript via Cloudflare's CDN. The operator of the CDN is Cloudflare, Inc. based at 101 Townsend St., San Francisco, CA 94107. The company's privacy policy can be viewed here: https://www.cloudflare.com/de-de/privacypolicy/

6.3. website-files.com

There is also a connection to the website-files.com domain. This domain belongs to Webflow, where images and other assets that are integrated into our website are hosted. This domain of Webflow is also hosted via the CDNs of Fastly and Amazon CloudFront.

6.4 Legal basis

The legal basis for data processing within the meaning of the above is Art. 6 para. 1 sentence 1 lit. b GDPR. In sections 7.1. - 7.3., data is also transferred to the USA and thus to a so-called unsafe third country within the meaning of the GDPR. The data transfer is nevertheless permitted. The legal basis for this lies in Art. 46 para. 1, para. 2 lit. c GDPR (standard contractual clauses) or in Art. 49 para. 1 lit. b GDPR and thus in the fulfillment of a contract between us and you as a user or in the necessity of carrying out pre-contractual measures. There is currently no EU adequacy decision or other suitable guarantees for the USA. The protection of your data cannot be guaranteed in the USA. There is currently no level of data protection in the USA that is equivalent to that in the EU. The transfer is therefore associated with corresponding risks. In particular, there are no guarantees that your transferred data will not be accessed by government agencies. For example, it cannot be ruled out that US authorities may access your data on the basis of Section 702 of the Foreign Intelligence Surveillance Act (FISA for short), a law that regulates foreign intelligence and counterintelligence in the United States) and/or on the basis of the so-called CLOUD Act (Clarifying Lawful Overseas Use of Data Act). In this context, we expressly draw your attention to the fact that, as an EU citizen, you have no effective legal protection against the processing of your data by US authorities.

6.5 Order agreement

We have concluded an order processing agreement (AVV) with the above-mentioned provider. This is a contract prescribed by data protection law, which ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.